FIFA has signed a multi-year agreement with ADI Predictstreet to introduce a prediction market platform for the 2026 World Cup. This collaboration aims to enhance fan engagement during the tournament across North America.
The prediction market platform will allow fans to forecast match outcomes, tournament statistics, standout players, and key moments during the 104-match competition. The partnership also includes a free-to-play bracket challenge. FIFA President Gianni Infantino emphasized the commitment to enhancing the fan experience through innovation.