Fox News strikes deal with Kalshi for prediction market data on air. The biggest prediction market in the U.S. is teaming up with the biggest TV news channel in the U.S. Kalshi, the betting platform that lets users put their money on the line to predict the outcome of world events (from elections and sporting events to unemployment rates, Oscar winners and updates in the Iran war), has inked a wide-ranging deal with Fox Corp. that will see its forecasts integrated into Fox News , Fox Business Network, Fox One and Fox Weather. Kalsi has been aggressive about inking deals with media partners: It has similar arrangements with both CNN and CNBC, with the goal to get Kalshi-branded forecasts and predictions onscreen. Viewers may be tempted to join and trade based on that placement. Related Stor
Fox News strikes deal with Kalshi for prediction market data on air. The biggest prediction market in the U.S. is teaming up with the biggest TV news channel in the U.S. Kalshi, the betting platform that lets users put their money on the line to predict the outcome of world events (from elections and sporting events to unemployment rates, Oscar winners and updates in the Iran war), has inked a wide-ranging deal with Fox Corp. that will see its forecasts integrated into Fox News , Fox Business Network, Fox One and Fox Weather. Kalsi has been aggressive about inking deals with media partners: It has similar arrangements with both CNN and CNBC, with the goal to get Kalshi-branded forecasts and predictions onscreen. Viewers may be tempted to join and trade based on that placement. Related Stories Business Arizona Files Criminal Charges Against Kalshi Prediction Market Alleging an "Illegal Gambling Operation" TV TV Ratings: Cable News Grows With Iran War Coverage It is paid product placement, albeit one that connects to editorial. A source says that Fox will not be using Kalshi data for election coverage, as the channel has its own polling and election teams.